Italy has been one of Europe’s major trendsetters since the early 11th century, when the country’s major cities began producing luxurious fabrics, garments and accessories. During the Renaissance, Italian designs were popular for being extravagant, often emphasizing costly embellishments such as ribbons, brocades and jewels.
Between the 1600 and 1700, however, Italian fashion fell behind as designs worn in the courts of Spain, England and France became more in demand. It was not until the 1950s when Italy came back into the spotlight. This is in part due to the efforts of Giovanni Battista Giorgini, who held several successful fashion shows in 1951 to 1953, hoping to bring back the popularity of Italian designs.
In the 50s and 60s, Florence was regarded as the country’s fashion capital. Designs during that period were mostly for the rich and famous. Salvatore Ferragamo, one of the oldest and most famous Italian fashion houses, was established there. Other distinguished designers from the city are Roberto Cavalli, Emilio Pucci and Enrico Coveri.
Milan became the leader in the 70s and 80s, when Italian fashion veered toward ready-to-wear apparel. Armani, Dolce & Gabbana and Versace set up their first boutiques in the city. Today, Milan continues to be one of the world’s top fashion capitals. Most of the country’s major brands such as Gucci, Valentino and Prada are headquartered there. In addition, the city holds a fashion week semiannually.